Ph.D. Tezi Görüntüleme

Student:	Ilker AKYÜZ
Supervisor:	Assist. Prof. Dr. Kemal ÜCÜNCÜ
Department:	Forest Industrial Engineering
Institution:	Graduate School of Natural and Applied Sciences
University:	Karadeniz Technical University, Turkey

Title of the Thesis:	THE EFFECTS OF SOCIOLCULTURAL AND SOCIOPSYCHOLOGIICAL FACTORS ON CONSUMER BEHAVIOR DURING FURNITURE PURCHASE
Level:	Ph.D.
Acceptance Date:	15/6/2006
Number of Pages:	421
Registration Number:	di546

Summary:

In marketing, changing of consumers willings, demands and expectations, improving technology that used to demand of consumers’ expectations and changes that can be described the differences of management techniques caused differences widen of competition dimensions. Nowadays enterprises are to catch the trend of consumers and show their differences than others in order to remain standing in market.

According to results, it was found that there were varieties of sociocultural and socio-psychological factors effecting the before buying, buying time and after buying for furniture and different demographic characteristics and different social class of consumers.

Keywords: Consumer, Consumer Behavior, Furniture, Attitude, Advertisement, Trademark, Family, Social Group, Consultative Group.