M.Sc. Tezi Görüntüleme

Student:	Nadir ERSEN
Supervisor:	Assist. Prof. Dr. İlker AKYÜZ
Department:	Orman Endüstri Müh.
Institution:	Graduate School of Natural and Applied Sciences
University:	Karadeniz Technical University, Turkey

Title of the Thesis:	The Study of Consumers Behaviour on Preference of Parquet And Reasons of Preference Laminate Parquet in Point of Sex (Model of Central Districts of Bursa Province)
Level:	M.Sc.
Acceptance Date:	18/6/2010
Number of Pages:	109
Registration Number:	i2192

Summary:

Like in all sectors, there are intensive competitions among enterprises in flooring sector too. The enterprises in this competition atmosphere must show their differences and new consumer tendencies in order to increase their profits, to survive, to create different perceptions on the similar products. In order to make out the consumer tendicies, firstly we have to find out the needs, desires and expectations, manners and behaviours of the consumers.

Purpose of this study is to determine the preferences about wood and wood-based flooring (parquet) of the consumers, their using flooring, why they decided to buy it, their attitudes before and after they bought it, their manners, behavioral characteristics of female consumers, and reasons (required features of laminate floor) of consumers for the usage of laminate.

As a result, the preference, expectations, complaints and usage of flooring and required features of laminate floor have been changing according to men’s and women’s preference in family. Firms which produce goods and services are required to adequately determine the behaviour of consumers.

Key Words: Forest Products Industry, Parquet, Laminate Parquet, Consumer, Preference of Consumer, To Buy, Decisions of Buying, Behaviour of Consumers