| Summary: In this study, it was aimed to determine the preferences about wood and wood-based flooring (parquet) of the consumers, their using flooring, why they decided to buy it, their attitudes before and after they bought it, their manners, behavioral characteristics of female and male consumers and reasons (required features of laminate floor) of consumers for the usage of laminate. Laminated flooring materials which are used many applications has many advantages such as resistance against of cigarette burning, water and humidity, color options, esthetics, resistance against UV, anti-dust, easy drying and design options. Questionnaire which was used in this research had been implementing to three hundred and eighty consumers with face to face survey method that are live of Trabzon city. Three hundred and sixty of the distributed questionnaire counted in the scope of this research. As a result, the preference, expectations, complaints and usage of flooring and required features of laminate floor have been changing according to men’s and women’s preference in family. Firms which produce goods and services are required to adequately determine the behavior of consumers.
Key Words: Forest Products Industry, Parquet, Laminate Parquet, Consumer, Preference of Consumer, To Buy, Decisions of Buying, Behaviour of Consumers |
